(TDN): British Airways online and direct sales manager, Keith Chuter, and Francisco De La Torre, the Mayor of Malaga Town Hall, put pen to paper this month, signing a letter of intent, making official their plans to further promote Malaga City in the British market. The letter lays the foundations of a two year agreement that will see British Airways use its online channels, to highlight the many flights available to Malaga from the UK, and further increase tourism to the city.
The agreement, set to begin in early 2010, will incorporate a two phase marketing, media and advertising campaign. Phase one will see British Airways expand its online (more…)