(TDN): Created in partnership with the Globus family of brands and Passport Online Inc., the PURL campaign is the latest enhancement to Vacation.com’s award-winning direct marketing program, Engagement, which also employs sophisticated segmentation and discretionary income analysis.
“Personalized URLs are the next step to achieving a pure, one-to-one marketing dialogue with the customer,” said Stephen McGillivray, Vacation.com’s vice president of (more…)
